FME Apparel celebrates creative expression through beautiful and ethical garments, proudly made in Naarm (Melbourne). Our designs blend clothing, photography, and community, drawing inspiration from our friends and creative collaborators. Founded by Maddy Maeve in 2012, FME is designed for individuals who appreciate style and sustainability.
At the heart of FME are our values of slow fashion and conscious production. Each collection is produced locally in small, thoughtful runs, drawing upon our long-standing relationships with small-scale manufacturers. We source high-quality and organic fabrics, tailored in beautifully feminine, timeless and comfortable styles.




FME Apparel stands on Wurundjeri Woi Wurrung country. We acknowledge and pay our respects to the Wurundjeri Woi Wurrung people, as the traditional custodians of this land, and to their Elders past, present and emerging. We extend that respect to any First Nations people who are viewing this today. We acknowledge that Aboriginal sovereignty has not been ceded.